Asst. Marketing Manager or Marketing Manager

Job Description:

Role: Marketing Manager
Job Location: Marine Drive
Head Office: Marine Drive, South Mumbai
Operational Office: Kanjurmarg, Central Mumbai
Who are we?
Design First delivers personalized luxury interior and furniture design to India’s discerning
homeowners and corporates. Led by prolific, seasoned luxury brand builders, internationally
trained designers, world-class professionals and passionate, steadfast teams of turnkey
project execution specialists. We seek excellence in design and are committed to bringing
back trust and excitement in the design process.
To know more about us, visit www.designfirst.co.in and https://instagram.com/designfirstofficial
We are a lean team of high performing go-getters who take ownership of their roles in the
organization. Debates and discussions are an important part of our culture, and we
encourage people to bring unique perspectives to the conversations. Most importantly, we
love solving problems.
If you think you’re cut outfrom a similar cloth, we’d encourage you to apply for this role.
What would you be required to do?
Planning campaigns/marketing activities:
• Concept formulation based on the brief and business objective
• Liaison with the Creative Agency for content, Creatives, Artworks and other assets
for ongoing campaigns (both internal and external)
• Keep abreast of new developments and incorporating them as per the brand fit.
Social Media Marketing:
• Responsible for driving the Social Calendar (Creatives, Post Copies)
• Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team
• Plan and execute geographical boosting for Brand Awareness, engagement, and
reach
• Implement 360 Degree Digital marketing plan including all the suitable platforms,
being Instagram, Facebook, YouTube, Twitter, Pinterest
• Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)
• Manage reports and data analysis with all external stakeholders/ agencies
Website and SEO:
• Keyword planner and tracker – Incorporate the same in the Blog content

• GMB Progress tracker – aid the performance with reviews and GMB optimization
• Timely changes on the website – addition of new content, FAQs, media
• Plan and work on platforms aiding Organic Search – Wikipedia, Quora
Collaterals:
• Ensure timely availability of the Promotional collaterals – Renders, Brochures,
Folders, and other assets, as per need
• Approve/close commercials with various vendors to print the assets
Media Houses:
• Coordinate with multiple media houses like Vogue, AD, Elle Décor, HELLO! regarding
Brand and event collaborations
Events:
• Plan and collaborate with internal team/vendors/agencies for execution
Hampers:
• Conceptualize and collaborate with internal team/vendors/agencies for execution
Inserts:
• Oversee the focused location-wise mapping
• Coordinate the planning and tracking of insert activity vs enquiries
Performance tracking:
• Analyze the spends vs results for all the marketing activities, maintain reports and
share with the stakeholders.
Coordinating with Shoot and Edit team:
• Shoots: Scout Vendors and attain a profitable win-win team
• Responsible for Product photoshoot and Video assets (incorporating multiple
rounds of edits, to arrive at desired outcome)
Skills needed:
• 7+ years of experience with a Master's degree in marketing, business administration,
or similar.
• Extensive knowledge of marketing strategies, channels and branding
• Superb leadership, communication, and collaboration abilities
• Exceptional analytical and problem-solving skills
• Experience with a luxury brand
• Strong time management and organizational abilities
Work Timings:
• Monday to Friday: 9:30 AM – 6:30 PM
• Saturday: 9:30 AM – 3:30 PM (Half Day)