Marketing Manager

Job Description:

JOB DESCRIPTION

JOB TITLE:                        MARKETING MANAGER

REPORT TO:                     VP- MALL MANAGEMENT

CRITICAL COMPETENCIES:

• Participate in and execute components of strategic planning, budgeting, and program execution for the Shopping Mall.  
• Direct oversight of marketing staff may be required during project design, development, and completion.
• 5-10 years of prior, relevant experience, with a focus in: marketing strategies, relationship strategies, events strategies and programs 
• Previous experience in marketing and retail required 
• Knowledge of/experience with shopping mall industry preferred 
• Proven ability to drive entire marketing programs and experience managing teams in a professional services on national level
• Ability to juggle multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results 
• Superior writing skills, with demonstrated ability to create marketing collateral, press releases, web content, internal communications materials, client success stories, and thought leadership outputs. 
• Excellent oral communications skills and professional client service manner 
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint); familiarity with integrating various technologies to support marketing efforts 
• Demonstrated ability to work well within a team, both on location and in a virtual mode, and ability to interact with/influence all levels of management 
• Project management experience 
• Manage strategic alliance relationships with key associations, influencers, media, think tanks, academics, etc. 
• Work with integrated TMT marketing team to organize and execute regional client meetings and events (panel/roundtables/industry conference receptions, etc.) to strengthen relationships and drive revenue with strategic clients and targets 
• Determine and engage other Firm support as needed to drive initiatives (i.e., KM, PR, Internal Communications, etc.) 
• Undergraduate degree in marketing, communications or related field; Post graduate degree in branding or marketing a plus

Key responsibilities:

Brand development

• Brand Management, grow the profitability of the Metro Junction Mall-  Kaylan, and increase market share. 
• Develop and manage the total IMC (Integrated Communications) plan, and take full responsibility of the 360 degree marketing of the brand.
• Develop marketing strategies identifying attractive target markets, products and service opportunities and positioning tactics.
• Monthly presentations to tenants and VP- Mall Management 
• Determine the preferred media and tools to use.
• Conceptualise the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
• Act as the branding custodian of the shopping Mall.

Project Management

• Develop project mandates (research, marketing and business strategy).
• Create and execute project work plans and revises as appropriate to meet changing needs and requirements.
• Identify resources needed and assign individual responsibilities
• Manage day-to-day operational aspects of a project and/scope
• Review deliverables prepared by team before communicating to VP-Mall Management.
• Facilitate team and supplier meetings to ensure deadlines of project are met.

Promotions and Events:

• Coach and Mentor on-site teams.
• Sustain the brand awareness levels of the mall through ongoing annual, seasonal, weekly and joint events and promotions.
• Conceptualise events/promotions, communicate the event to Mall Management as well as to all tenants, execute/implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget.
• Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market.
• Primary Focus group Research (Design sample for primary data collection, moderator guide compilation, actual facilitation of focus group, analysing the data, interpreting the findings and reporting the results).
• Secondary Research (Market, Industry and competitor analysis).

Public Relations:

1. Tenant Communication

• Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits
• Welcome new tenants as well as distribute the House Rules of the mall.
• Host monthly tenant feedback sessions.
• Distribute ad-hoc marketing and or management newsletters to tenants.

1.           Customer Relationship management

• Manage the on-site Marketing Manager to timeoulsy attend to all customer queries and complaints.
• Assist the onsite Marketing Manager to build positive relations with role players in the community including schools, religious institutions and businesses.

1. Media Relations

• Build a positive relationship with all media role players.
• Meet regularly with media representatives.
• Distribute regular media releases (generic or promotion specific).
• Facilitate and negotiate joint ventures with the media.

1. Social Responsibility
• Hosting fundraising events and manage charity drives.

Budget control:

• Manage annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
• Report on the marketing finances on a monthly basis to VP-Mall management.

Professional qualities

• Challenge others to develop as leaders while serving as a role model and mentor.
• Manage the development of team by ensuring, when possible, that project tasks are in line with each member’s interests/strong points.
• Manages the process of innovative change effectively. 
• Encourage junior team members to take responsibility for their development within the company
• Suggests areas for improvement in internal processes along with possible solutions.