Sr. Conceptualiser

Job Description:

Key Responsibilities / Accountability
 Strategic Concept Development
Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal
initiatives, ensuring alignment with brand objectives and audience insights.
 Client Pitch Support & Creative Storytelling
Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy,
and creative teams to win business and enhance proposal impact.
 Brand Voice & Messaging Alignment

Ensure consistency in tone, language, and brand positioning across content formats—whether digital, on-
ground, or internal communication.

 Cross-Functional Creative Collaboration
Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and
end-to-end narratives.
 Social Media Campaign Thinking
Contribute to the ideation and copywriting for social media content, employer branding campaigns, and
thought leadership initiatives.
 Research, Trends & Insight Mining
Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.
Required Qualifications & Experience Required Skills & Competencies
 Graduate/Postgraduate in Communications,
Journalism, Mass Media, English, or Marketing

 Strategic storytelling and creative ideation

 4–6 years of experience in creative copywriting,
brand communication, or experiential/event
marketing
 Exposure to integrated campaigns (digital +
on-ground) and experience with B2B/B2C
brands
 Proven experience in leading pitches, script
writing, and concept presentations
 Ability to simplify complex ideas into
compelling narratives and copy.

 Strong command over written English with flair
for impactful copy
 Excellent presentation and articulation skills
 Team collaboration and time management
 Visual and cultural awareness
 Ability to work in a high-pressure, fast-paced
environment